Submitted by Jerusha
Apart from now not knowing what to do with ourselves without soccer...what is your opinion on post-World cup effects on South Africa? What happens to all the people who's income was reliant on the WC, what happens to all our stadia, crime etc?
South Africa's World Cup defies odds
South Africa is flying high at the tournament's end. But time will tell if its wave of positivity can be sustained.
By Robyn Dixon
http://seattletimes.nwsource.com/html/nationworld/2012327974_safsoccer11.html?prmid=obinsite
JOHANNESBURG — They would never finish the stadiums on time. Transportation would be a fiasco. Tourists who weren't shot, stabbed or killed in car smashes would get food poisoning. And if that didn't ruin the soccer World Cup, the bad South African service would.
It wasn't just the British tabloids that predicted South Africa could never pull off the World Cup tournament successfully. There were plenty of skeptics in South Africa.
But the tournament that ends with the Netherlands-Spain final Sunday may bury the stereotype of South Africa as a violent place where nothing really works, incapable of staging a global showcase.
Yes, there were transport mix-ups and armed robberies — some vicious. And the cost of staging the event blew out from an estimated $329 million to between $4 billion and $5.5 billion.
But the faults weren't enough to overshadow the event's vibrancy and enthusiasm, and its ebullient African style. Mega-events such as the World Cup and Olympics are often defined by the people who host them. If the first World Cup on African soil wasn't perfect, at least it was real.
"We have had an image makeover for South Africa and the continent of Africa. We have succeeded in re-branding and repositioning this country," said local organizing-committee boss Danny Jordaan.
"What we cannot quantify is the generation of pride in South Africa as a nation, the unity, the sharing of a single vision. We have seen black and white side by side at fan parks and stadiums, when for many years these people were prohibited by law to sit together," he said, referring to South Africa's apartheid era, when the races were classified and segregated.
South Africa's World Cup was a four-week people's festival, which saw the normally insular car-addicted middle classes abandoning their vehicles, walking, taking buses and trains, celebrating in the streets at night or visiting Soweto township for the first time.
Surpassing expectations
Since Nelson Mandela's Rainbow Nation dream began to fade with the rise of corruption and persistent inequality, South Africa has become a navel-gazing insecure nation.
The country fretted that violence would affirm South Africa's image as a killing field. Would President Jacob Zuma, with his children born out of wedlock and sex scandals, embarrass the country? Would logistical problems and transport chaos reaffirm stereotypes of Africa as the hopeless continent?
From the outset, when South Africa was chosen in 2004 to host the event, the government has burdened the World Cup with heavy expectations.
"We want to ensure that one day, historians will reflect upon the 2010 World Cup as a moment when Africa stood tall and resolutely and turned the tide of centuries of poverty and conflict," then-South Africa president Thabo Mbeki said at the time.
But South Africa surprised even itself with the tournament's success. Zuma played the jovial host, and people started blowing vuvuzela horns from Johannesburg to Amsterdam. The country's six stunning new or rebuilt stadiums, like the calabash-shaped Soccer City in Soweto, flashed around the globe on TwitPic, and no one worried about criticisms they'd be white elephants afterward.
"We won most of all because we could finally say 'we.' Something shifted during the World Cup: With a team to support and half a million guests to take care of, we found ourselves all on the same side," wrote analyst and author Mark Gevisser. "The festive buzz of a million vuvuzelas came to override the habitual sounds of urban anxiety: the gunfire; the helicopters chasing stolen cars; the aggressive minibus taxis.
"South Africans were waving flags and supporting their team out of a sense of joy and belonging, rather than the deficit-driven pride that has fueled both Afrikaner and African nationalism for so long."
The country was suddenly brimming with confidence: "Nobody could have done it better than us," said an editorial in The Star newspaper, as South Africa planned to stage a bid for the Olympics.
Olympics chief Jacques Rogge praised South Africa's World Cup on Saturday after a meeting with Zuma: "It is something that will be remembered for a very long time."
Finding solutions
There were problems: Ticket sales were lower than expected at first, and prices had to be slashed to get South Africans to buy them. Hundreds of fans missed the Durban semifinal between Spain and Germany because VIP planes clogged Durban's new airport.
The South African government saturated the country with more than 40,000 extra police over the tournament. Special courts, dedicated solely to FIFA (Fédération Internationale de Football Association) matters, operated late into the night, meting out swift — and often harsh — sentences, in contrast to South Africa's usually glacial pace of justice. A cellphone thief was jailed for five years, and hotel employees were jailed for three years for stealing.
The deterrent worked. South African private-security firm ADT estimated the crime rate had fallen by 60 percent to 70 percent around Johannesburg.
The steep cost of keeping police and courts operating at extended hours means the anti-crime operation cannot be sustained long term.
And the fact remains that all of the half-million visitors who were expected to arrive in the country specifically because of the World Cup didn't materialize, largely due to security fears and high prices. The number of visitors during the tournament was about a million, 200,000 higher than the same period last year.
But those who came fell in love with Cape Town and gazed into Mandela's old prison cell on Robben Island. They queued for soccer transport, sat in restaurants while waiters took their time or made mistakes, and met the Bunny Chow, an eccentric South African dish consisting of a hollowed loaf of soft white bread filled with baked beans and curry.
Will changes last?
Many South Africans wonder whether the cup could be a force for permanent change.
And could the country sustain the joyful pan-Africanism that saw South Africans painting themselves in Ghana's colors after their own team was eliminated?
Difficult issues remain, yet the remarkable thing about what happened during the World Cup, wrote the analyst, Gevisser, was that white and black South Africans began talking to each other "like normal people" in service stations and supermarkets.
"The main reason we were talking to each other as never before was because we were occupying public space and using public transport in a way that city dwellers do the world over, but that is utterly foreign to South Africa due to apartheid planning and the fear of crime."
The question left for South Africans at the end was how to make it all last.
2 comments:
I find it hard to believe that FIFA dedicated a single second of thought towards the fate of SA after the World Cup. The article says "time will tell if its wave of positivity can be sustained." How would that happen? Can SA afford to continue staffing 40,000 extra police, or to maintain the special courts? That's a hefty bill for any country, esp. one with already high unemployment rates, and numerous other societal issues to deal with.
Not being a South African, and only being familiar with the ways of multi-national corporations, I pose a few questions: How many SAs were gainfully (and permanently) employed as a result of the WC? How many new business were created; How did local business owners, vendors, children and families benefit (aside from exposure to new cultures, which can arguably have more positive effects then negative)? Was a plan in place to support health and education programs? The list goes on, and on.
For the country as a whole, I'm sure it has been nice to feel an injection of hope for the future. But when/ if the fruit of those hopes never materialize what happens? Typically, its anger, resentment, and often civil uprisings. Excuse me if I'm being extreme, but it seems as though lofty promises have been made. Hopefully, the attention garnered as a result of the WC will continue to attract tourist dollars for some time. However, with FIFA owning the copyright for the "2010 FIFA World Cup", not too many private/local businesses will be able to directly and proportionally benefit from merchandise sales (see this article for more info--http://www.capetown.gov.za/en/Pages/FIFAandCopyright.aspx). Or maybe the street vendors who were banned from selling near the stadium (see this article-- http://news.bbc.co.uk/2/hi/africa/8663148.stm) will be able to benefit from the stragglers who venture to SA after prices deflate.
In fact, the most positive result of the WC seems to be this idea that SA has helped to change the image of SA and maybe even Africa as a whole. I say "idea" here intentionally because I doubt this is the case. Here in the US, I've been seeing articles like this everyday (http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/entertainment/World-Cup-gives-South-Africa-a-new-image-overseas/articleshow/6153910.cms) that talk of this changed view. I question whether a stint of soccer games will change the long held, and widely excepted view of SA and the Continent as a whole. To make matters worse, we were blasted with official FIFA commercials depicting the "Jungle Africa" image, as if SA didn't have actual cities!
To start, well done SA! The world cup definitely re-ignited a sense of national pride in every South African.
And yes Margie I totally agree that FIFA has no reason to care what happens to countries post-world cup. I mean, they left SA with about $3.5 billion (TAX FREE!!).
But can we really expect drastic change after a world cup? Its now business as usual. Social and economic inequalities take a lot more than a game to change. Not even a week after the world cup and I hear ‘Xenophobic attacks’ rolling off the tongues ofnews readers again. And yes, there are those who lost jobs now that the world cup is over
However from a positive perspective the WC did generate 20 – 50 000 sustainable jobs. Among those that have lost their jobs they have gained experience for future prospects, and some income after being previously unemployed.
Visa reported that visitors have spent almost R1 billion rand in SA during the WC. Ok, these rands mainly benefit those in the hospitality industry, but someone benefits.
I could only find stats from 1970 to 1998 on economic growth of WC hosts. Amongst these (8) host countries only 3 WC events increased economic growth. Post-SA world cup 2010 the countries GDP has increased by 0.5%. This is less than the expected 3%. As long as its not negative growth I’m at ease!
Certain SA concerns may have not changed. The world cup was not going to change it. But it could be worse. Imagine being Greece
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